Case 13 Tesla Motors Disrupting Auto Industry Explain Rationale Tesla S Strategy Extent Re Q27958558

CASE 13: Tesla Motors: Disrupting the AutoIndustry

Explain the rationale for Tesla’s strategy. To what extent doesthis represent an optimal response to Tesla’s strengths andweaknesses relative to the established automakers?

The rationale for Tesla’s strategy o The key to Tesla’s strategyis utilizing its relative strengths:

? Tesla’s “top down” approach

? Tesla’s ability to sustain its development and growth is thechanging competitive structure of the industry.

? The future growth in the market for all-electric vehicles