Case 13 Tesla Motors Disrupting Auto Industry Case Analysis Guidelines Resources Capabilit Q27958548

CASE 13: Tesla Motors: Disrupting the AutoIndustry

Case Analysis Guidelines

How do the resources and capabilities of Tesla compareto those of the established automakers?

The key advantages of the major automakers derive fromtheir:

size and scale,

their range of technical capabilities,

and the fact that most of them have been involved in developingelectric vehicle technologies for much longer than Tesla