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Total Points Possible
100
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Insufficient/Not Evident
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Progressing
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Competent
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Exemplary
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Earned Points
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Discussed how the company would build more of an online presence
(15 Max Point Value)
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(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate
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(6-10 pts.)
Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies
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(11-13 pts.)
Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations.
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(14-15 pts.)
Question is fully and accurately addressed. Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations
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Discuss how the business would benefit from adding a company-sponsored blog to their website (20 Max Point Value)
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(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.
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(6-11 pts.)
Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies
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(12-15 pts.)
Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations
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(16-20 pts.)
Question is fully and accurately addressed. Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations
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Paper meets minimum 3 page length requirement. Included an APA formatted title page
(5 Max Point Value)
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(0pts.)
Paper not submitted. No title page submitted.
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(1-2pts.)
Paper is less than 1page long and/ or no APA title page provided.
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(3-4pts.)
Paper is less than 3 pages long, but at least 2 and/or no APA title page provided.
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(5 pts.)
Paper is a minimum of 3 pages long. APA formatted title page provided
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Demonstrates effective usage of English grammar and mechanics. (5 Max Point Value)
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(0pts.)
More than 10 errors in English grammar and mechanics observed.
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(1-2pts.)
6-10 errors in English grammar and mechanics.
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(3-4 pts.)
3-5 errors in English grammar and mechanics.
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(5 pts.)
0-2 errors in English grammar and mechanics.
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Transferrable Skills
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Communication: Used proper tone in paper. Spoke from a “consultant” point of view. Kept in mind that audience was the Leadership Team for the online grocery store (5 Max Point Value)
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(0pts.)
Did not use proper tone and did not structure paper according to proper audience.
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(__1-2_pts.)
Used proper tone somewhat, but paper wasn’t fully structured properly with audience in mind.
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(__3-4_pts.)
Used proper tone mostly. Paper mostly structured properly according to stated audience.
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(_5_pts.)
Used proper tone. Paper structured properly according to stated audience.
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Digital Fluency: Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing? (20 Max Point Value)
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(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.
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(6-11 pts.)
Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies
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(12-15 pts.)
Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations
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(16-20 pts.)
Question is fully and accurately addressed. Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations
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Digital Fluency: Recommendations for data that they should capture to help with their online conversions (sales) and why. (20 Max Point Value)
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(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.
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(6-11 pts.)
Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies
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(12-15 pts.)
Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations
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(16-20 pts.)
Question is fully and accurately addressed. Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations
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Information Literacy: Included a minimum of 2 credible sources for research, with 1 being an academic source, such as a book or an academic scholarly journal (5 Max Point Value).
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(0pts.)
No sources were submitted
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(1-2pts.)
Less than 2sources and/or sources are not credible. Missing 1scholarly sources
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(3-4 pts.)
2 credible sources were submitted, but 1 was not a scholarly source
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(5 pts.)
Included a minimum of 2 credible sources for research, with 1 being an academic source, such as a book or an academic scholarly journal
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Information Literacy: Use APA documentation style to cite sources. (5 Max Point Value)
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(0pts.)
No elements of APA formatting used.
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(__1-2_pts.) Some elements of APA formatting used.
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(__3-4_pts.)
Most elements of APA formatting used.
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(_5_pts.)
All required elements of APA formatting are used.
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