Historically Ground Transportation Market Consisted Busses Taxis Trolleys Trains Personal Q35141526

Historically, the ground transportation market consisted ofbusses, taxis, trolleys, trains and personal vehicle transport. In2009, an idea was birthed by Travis Kalanick and Garrett Camp thatwould revolutionize ground transportation as we knew it. Uber, amobile application-based ride-hailing service, was founded in 2009and launched into in the ground transportation market in 2010,quickly becoming a very popular method of public transportation dueto the unique platform giving users the option of hailing anindividual vehicle for private transportation, Uber X, or selectingthe ride-sharing option, Uber Pool, which has lower rates andaffords travelers the opportunity to meet other people.

One of the biggest PEST factors that made the creation of Uberpossible was the emergence of technology, which allowed them toseize the opportunity to be the first of their kind. However,moving forward, I feel as though the technological and politicalfactors will determine the market opportunities. The research anddevelopment of autonomous is becoming more and more popular amongvehicle manufacturers, as well as ride-sharing services like Uber.Technology is advancing so rapidly that for the last few years wehad semi-autonomous vehicles on the market, such as those vehiclesproviding parking assist being made by almost every major vehiclemanufacturer—BMW, Audi, Ford and claim they will have level 4-5autonomous vehicles at market by 2020 or 2021.

Technology isn’t necessarily the hinderance with this process,rather the lack of regulation. Yes, it’s currently advantageous tothe manufacturers to get these vehicles on the roads as soon aspossible; however, there could potentially be a massive recourse tothat once the federal and local governments finalize theirrespective regulations and laws pertaining to autonomous vehiclesoperating on their roadways. The U.S. House of Representatives andthe Senate are developing their own regulations, he continues, butboth are in their early stages. Both versions are generallyfavorable to industry and the new technology, and similar to theinitial thoughts put forth by the Trump administration. Ultimately,regulatory approval for Level 4 and Level 5 autonomy can come fromindividual states or from the federal government (Adams, 2017).Although there are no official regulations and laws out now in theUnited States, manufacturers and services like Uber can restassured that their efforts will not go for not thanks to TheSelf-Drive Act, passed by the US House of Representatives this pastfall, which restricts states and municipalities from placing“unreasonable restrictions” on the rollout of self-driving cars(Smith, 2018).

I think that the governments’ future regulations will serve asthe political factor that will determine the future of theride-sharing market due to the constraints that it couldpotentially place on the operation of businesses such as Uber.

For chegg: Please provide your feedback to the abovepost and ask question if needed. I have discussed one factor thatis likely to cause another change in the future.

*Please cite references if used*