Case 2 Jit Action New Phenomenon Called Apparel Demand Slowly Making Presence Felt Extensi Q33251215

Case 2: JIT in Action A new phenomenon called ‘Apparel on Demand’ is slowly making its presence felt. It is an extension of JIT linking retailers and manufacturers for a just-in-time responsiveness. JayGO Clothing Inc., promoted by a young management graduate has recently ventured into the business of making reasonably priced custom jeans for women. It has partnered with many stores selling women garments. In the stores, women are electronically measured and information like color, fabric, style, etc., are recorded. The information reaches the JayGO manufacturing facility at Alabang almost immediately through a state-of-the-art information system. JayGO guarantees delivery of the custom jeans within 10 days. With the growing acceptance of jeans among the women in the Philippines, especially in the urban areas, the market for women’s jeans is growing at a fast pace. JayGO with its unique business model hopes to garner a significant share of this market. The promoter of JayGO along with her top executives is confident that their concept of JIT jeans would work. (a) Do you think JayGO’s strategy would work? Why or why not? What is the importance of retailers in its business strategy? (b) Will customers wait for 10 days to have the jeans delivered? What can JayGO do to compete on customer service if delivery takes this much time? (c) Comment on the necessity of a robust supply chain in the context of JayGO Clothing nc Show transcribed image text