Business & finance – marketing individual internet assignment

 Submit into Canvas Assignment Dropbox

For this assignment you will need to search the internet for  information that would help an entrepreneur and/or small business owner  to understand the importance of evaluating their organization’s  marketing strategy along with their customer and product portfolios. You  would then create a simple, yet very effective step by step instruction  manual in a double-sided bi-fold or tri-fold brochure format describing  how these entrepreneurs and/or small business owners can implement the  various business models into their organization’s strategy. 

You can use MS Word, Publisher or any other software program to  complete this assignment. However, your final document must be in either  an MS Word or PDF file.

Your brochure must include the following 3 concepts

  • Customer Lifetime Value
  • Porters 5 Forces of Competition
  • Breakeven Analysis

Then, you can choose 2 additional concepts from the list below to complete your brochure.

  • PESTLE Analysis
  • Unique Selling Proposition
  • Product Life Cycle Analysis
  • SWOT Analysis
  • Sustainable Competitive Advantage
  • Environmental Scan

Creativity and professionalism of the assignment presentation will  also be counted toward the student’s grade so submit a creative and  professionally designed brochure.

Be sure to list the website links and other sources used in  your report and submit in Canvas by the due date as indicated on the  syllabus. 

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