Case 3 Amazoncom Vs Target 2 Well Known Retailers America Amazoncom Known Worldwide Vp Str Q35341822

Case 3 – Amazon.com vs. Target These are 2 of the most wellknown retailers in America, with Amazon.com known worldwide. Youare V.P of strategy at Walmart.

The CEO and the executive committee are increasingly concernedabout the company – a weak E-Commerce system, lower customer visitsat many of their anchor store mall locations, mediocre grocerysales, and an Amazon that is ‘popping up’ everywhere, it wouldseem.

Add to that, the recent acquisition of Whole Foods by Amazon.The Executive committee owes the Board of Directors of Walmart awinning marketing strategy and plan. Some questions to ponderare:

What is the press saying about Amazon’s future intentions – interms of strategies and businesses? Will Walmart see them ascompetitors in other areas of its business? Where does Amazon seemto be having problems, less impact – both in business areas, and indifferent parts of the world? How does Target fit into this futurecompetitive tableau? What future impact will Amazon have onWalmart, and is this impact potentially devastating to Walmart, ormore of a competitive nuisance – explain in detail. What are yourkey recommendations for Walmart’s CEO, and the BOD.?