Case 3 Amazoncom Vs Target 2 Well Known Retailers America Amazoncom Known Worldwide Vp Str Q35263229

Case 3 – Amazon.com vs. Target

These are 2 of the most well known retailers in America, withAmazon.com known worldwide.

You are V.P of strategy at Walmart. The CEO and the executivecommittee are increasingly concerned about the company – a weakE-Commerce system, lower customer visits at many of their anchorstore mall locations, mediocre grocery sales, and an Amazon that is‘popping up’ everywhere, it would seem. Add to that, the recentacquisition of Whole Foods by Amazon.

The Executive committee owes the Board of Directors of Walmart awinning marketing strategy and plan. Some questions to ponderare:

How is Amazon performing from all vantage points: customers,investors, press, etc? (Focus on retail operational and financialmetrics, NOT stock prices – this is NOT an investment analysis).Marketing models are key.
Where do Amazon and Walmart directly compete head to head today?Where do they not, today?
What is the press saying about Amazon’s future intentions – interms of strategies and businesses? Will Walmart see them ascompetitors in other areas of its business?
Where does Amazon seem to be having problems, less impact – both inbusiness areas, and in different parts of the world?
How does Target fit into this future competitive tableau?
What future impact will Amazon have on Walmart, and is this impactpotentially devastating to Walmart, or more of a competitivenuisance – explain in detail.
What are your key recommendations for Walmart’s CEO, and theBOD.?

(REQUIREMENTS :
Executive Summary (similar to the memo in detail)
Background
Models used and findings
Conclusions
Recommendations for Change and Action
List of sources consulted – mostly data related