Business Problem 3ul Social Business Full Speed Ahead Proceed Caution Companies Become Dis Q32163785

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BUSINESS PROBLEM-3UL Social Business: Full Speed Ahead or Proceed with Caution? As companies become more dispersed in the global are companies where employees have communication on both social increasing the time and cost of perform obs. media and employees are turning increasingly to n technology, including tools ctplace, workplace collaboratio or internal social networking. According to Cra Le Clair, principal analyst for enterprise architecture with subsidiaries and joint ventures in at Forrester Rescarch, 50 percent of global workers 80 countries, prohibited some project tea by 2020 will be between 20 and 35 years old. These using email to encourage employees to employees are experienced users of texting, messag- social media tools. ing, wikis, and Facebook and appreciate work tools Social business requires a change in think like the social media and chat apps used in their pri- including the ability to view the organization BASF, the world’s largest chemical prod democratically in a flatter and more horizontal A social business is much more open to Adoption of internal social networking inside the company, often referred to as enterprise social networking, is also being driven by the flood of email that employees typically receive each day ideas. A secretary, assembly line worker, or clerk might be the source of the next result, getting people to espouse social business big idea. As a th For Cente and are increasingly unable to handle. Hundreds requires more of a “pull” approach, one that of email messages must be opened, read, answered, workers and offers them a significantly better way forwarded, or deleted. For example, too much email is what drove Hawk Ridge Systems to adopt social apps. Glip, a cloud-based social tool for its 200 employ Enterprise capabilities for managing social net- ees located in 15 offices in the United States and works and sharing digital content can help or hurt Canada. Glip features real-time messaging, group organization. Social networks can provide rich and chat, videoconferencing, shared calendars, task management, and file sharing all in one place. Glip nizational productivity, efficiency, and innovation, helped Hawk Ridge operations manager Samuel orthey can be used to support preexisting groups Eakin go from 200 to around 30 emails per day. of like-minded people who are reluctant to com- Another driver of enterprise social networking is “app fatigue.” In order to collaborate, many to work. In most cases, they can’t be forced to use diverse sources of information that enhance municate and exchange knowledge with outsiders Productivity and morale will fall if employees employees have to log on to numerous apps, cre internal social networks to criticize others or pursue ating additional work. Contemporary enterprise personal agendas social networking systems often integrate multiple Social business applications modeled on nsumer-facing platforms such as Facebook and A recent survey of 421 professionals conducted by Twitter will not necessarily Harvard Business Review Analytics Services found tion or organizational department t that collaboration tools could be effective in boost- patible objectives. Will the firm use ing efficiency and productivity while enabling users for operations, human resources, or in to make better business decisions. The products also social media platform that will work best expanded the potential for innovation. However, not its specific business purpose. all companies are successfully using them. Imple- mentation and adoption of enterprise social net- work well in an social bu novation? The depends This means that instead of focusing on the tech- nology, businesses should first identify how social s for working depends not only on the capabilities of the initiatives will actually improve work practics technology but on the organization’s culture and the employees and managers. They need a detai compatibility of these tools with the firm’s business understanding of social networks: how peoplc ar iled When firms introduce new social media tech- nology (as well as other technologies), a sizable number of employees resist the new tools, clinging to old ways of working, including email, because they are more familiar and comfortable. There currently working, with whom they are what their needs are, and measures for overcom employee biases and resistance. A successful social business strategy requre ership and behavioral changes. Just sponsoring a social project is not enough- managers Show transcribed image text