3 5 Page Book Review On 1 Of The Books Listed Below For Public Relations Class

Question Description

A review paper

You are required to write a3-to 5-page paper (double spaced) by choosing one book, listed below:

A.“Game change: Obama and the Clintons, McCain and Palin, and the race of a lifetime” by John Heilemann & Mark Halperin

B.“It’sNot the Big That Eat the Small…It’s the Fast That Eat the Slow: Howto Use Speed as a Competitive Tool in Business” by Jason Jennings andLaurence Haughton

C.“Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier

D.“Spin: How to Turn the Power of the Press to Your Advantage” by Michael S. Sitrick

E.“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian

Format

Font size: 12

Establisha Background, Remember your Audience: Remember that your audience hasnot read the work; with this in mind, be sure to introduce charactersand principals carefully and deliberately.

Minorprincipals/characters: Deal with most pressing issues in the book. Youwill not be able to cover every character or idea. Whatprincipals/characters did you agree or disagree with?

Organize:The purpose of this review is to critically evaluate the text, not justinform the readers about it. Leave plenty room for your evaluation byensuring that your summary is brief.

Your Evaluation: Choose several points to discuss about the book. What

worked well for you? How does this work in terms of expanding your

public relations knowledge? How would you like to combine your book

understandings of public relations with real public relations practices?

***ALL OF THIS INFORMATION AND MORE CAN BE FOUND IN THE ATTACHMENT***